Through collaborative efforts with your Company’s team players, LTP will provide you with the desired placement of your key nutritional supplement products in highly visible magazines and journals that cater to your target markets. LTP successfully utilizes its existing contacts and superlative reputation in the industry to solicit interest in the products. The Result: Your Company will receive the desired outcome of extensive placement of your key products in multiple targeted publications.

So you’ve been burned by a PR agency before, or you have been warned about the lack of control that you have over the process…at LTP, you know exactly what we are doing at all times. We enjoy working day and night to get results. To put your mind at ease, here is a sample outline of our roles and responsibilities as we work to place our Clients’ prized products in key media channels.

1. Collect, organize, and research information and ideas that create excitement about your products among target media channels.


2. Draft a Media Fast Fact Sheet on your products and send to key media targets.


3. Draft comprehensive, fully referenced research summaries specific for each editor’s/writer’s needs- providing substantiation for the use of your products based on the following process:

Focus & Scope: Determine focus and scope to ensure intended message reaches reader with appropriate emphasis and depth. Article themes and unique requirements of audience define these parameters.

Research: Complete literature scan to identify most pertinent and recent research abstracts; Obtain full research articles for pertinent abstracts; Conduct applied research analyses and investigative research to acquire all pertinent research not easily located using common vehicles, such as Medline and PubMed.

Conceptualization: Synthesize and organize data to identify most effective and scientifically accurate way to present information to the target audience.

Writing: Create first draft and work with writer to ensure that all necessary objectives are met. Submit final copy for publication.


4. Research key media targets across all relevant media – all sports, health & lifestyle, ageing, etc. Journalists who have written on the subjects specific to your Company’s products are automatically added to the hit-list with a view to following up with fact sheet.


5. Research multiple titles running forward features on the targeted subjects (i.e., arthritis, pain management, inflammation, and emotional health and well-being). LTP will target these titles with information where appropriate to obtain coverage for your Company’s products.


6. Draft a list of journalists to conduct 1:1 briefings.


7. Utilize key contacts and industry reputation to attain priority in publishing relevant information on your Company’s products. This is probably the most important feature- what makes LTP stand out from all other PR/Marketing Communications Firms is that our personnel are highly credentialed and are well-recognized within the nutritional supplement industry- so when an editor hears from LTP, via one of its well-recognized highly credentialed doctors, your products and Company get the attention they deserve.


8. Work directly with writers to ensure that they receive precisely what they need to include relevant information about your Company’s products in their articles.


9. Manage contacts to ensure that your Company’s products remain in the minds of publishers, editors and writers of target publications, through consistent follow up via phone and e-mail.